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Storynomics: Story-Driven Marketing in the Post-Advertising World
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Storynomics: Story-Driven Marketing in the Post-Advertising WorldAuthor: Robert McKee Title: Storynomics: Story Driven Marketing in the Post Advertising World Binding: Hardcover Number Of Pages: 272 Release Date: 2018 03 20 Details: Based on the hottest, most in demand seminar offered by the legendary story master Robert McKee Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The
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